Exact match domain : faut-il les acheter à tout prix ?

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Sommaire

• Nom de domaine ou marque : que privilégier ?
• OK, donc je garde mon nom de domaine pour mon site, et je rachète juste l’autre nom de domaine ?

• je fais de la plomberie, et ma entreprise s’appelle “taratata”, et mon site taratata.fr
• le propriétaire du site “plombier.fr”, potentiellement plus adapté à la plomberie, m’appelle et me propose de lui racheter son nom de domaine.

Est-ce que ca vaut le coup pour mon client ? Est-ce qu’il doit racheter le nom de domaine, et mettre tout son site sur ce domaine ? Est-ce qu’il garde son site, et fait de plombier.fr un site périphérique ?

Gardez votre site principal sur votre nom de marque, et achetez le nom de domaine :

pour en faire un site périphérique seulement si vous avez prévu d’investir en temps justement côté SEO & SEM sur ces sites-là

pour l’avoir vous plutôt que vos concurrents :). Et là il faut discuter de combien vous êtes prêt à payer pour ca 😉

Nom de domaine ou marque : que privilégier ?

>>Bref vous l’aurez compris, ma reco en fait, sauf si vous avez les moyens pour maintenir plusieurs sites, et faire de la qualité sur chacun, c’est plutôt :

acheter l’autre nom de domaine seulement pour que vos concurrents ne l’aient pas (si cela vous gêne qu’eux l’aient!)

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””][fusion_imageframe image_id=”14303|full” max_width=”” sticky_max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”none” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” 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Complétez votre lecture

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filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://smartkeyword.io/wp-content/uploads/2020/04/RedactionWeb.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_5″ align_self=”center” content_layout=”row” align_content=”center” content_wrap=”wrap” spacing=”0%” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” background_image_id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ spacing_left_medium=”” spacing_right_medium=”” spacing_left_small=”” spacing_right_small=”” spacing_left=”” spacing_right=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” 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animation_speed=”0.3″ animation_offset=””]

Le guide complet du Maillage interne

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

La méthode pas à pas pour construire vos cocons sémantiques, votre maillage et l’arborescence optimale de votre site web.

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